Deborah Patterson July 4, 2019

It is vital to make a great first impression when you are meeting new clients. Whether we like it or not, visual appearances still influence the way we think. New clients are no exception to the rule. That is why it pays to look our very best – not only in terms of our personal appearance, but we must also consider other visual cues. We must make sure that everything they see will make them think that the company is dependable, successful, committed, passionate, and accountable.

That is why investing in visual aids will go a long way. Visual cues will make you look more prepared and professional, especially since it is now much more difficult for anyone to stand out as the business world continues to thrive and boom. You need a game changer to maximise opportunities and to open new doors for you and your brand. One of the most trusted materials people use is a pull up banner. It is a nifty little tool that you can use to broadcast your brand, what you do, and why potential customers should pick you.

There are a few things you should keep in mind when you are going to use pull-up banners. One of which is that the essential branding information should be visible in every banner you have. Don’t know what they are? Find out below.

Here are the five things you should not forget:


Some people are bad with names but are good at remembering visual imagery. A logo will ensure that everyone will remember you and your brand even if they are forgetful.

Company name

Of course, the first thing you put on your pull-up banners is the company name. You can never do without it. It’s unthinkable if you do not put it on your visual aids. It is the only way potential customers can associate the company to the products or services you are offering them.


Every company should have a slogan. If your company doesn’t have one, it’s crucial to make one up. People often remember a company based on its tagline. Especially when it is very catchy.

A short description

New clients that you meet don’t have a clue what your company does, hence, your banners should include a brief description of what the company specialises in and what goods or services you can offer to them.

Contact information

Some clients take a much longer time to consider what you are offering them. Thus, they need to know a way to contact you if they choose to say yes to your brand at a later time. You need to put your company address, email, work phone, mobile, fax, social media page links, and website address.

Putting your contact information also adds to your credibility, showing that your business is legit.

These are the things you should always keep in mind when you are going to use roller banners. Forgetting to put your branding information can cause you to lose out on great opportunities. So, better imprint this on your memory.